Sunday, June 7, 2009
The paradox of choice 


In my quest to become smarter, I have been watching TEDTalks on YouTube.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts.

My favourite thus far has been "The Paradox of Choice" by Barry Schwartz, and in this 20-minute presentation he talks about how the increase in choices we have in our modern-day lives actually makes us feel worse.



"Adding options to people's lives can't help but increase expectations about how good those options could be, and what that is going to be produce is less satisfaction with results even when they are good results."

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